After millionaire Arthur Laundy bought Nine Radio, Australia’s media landscape is going through another big change. Nine Entertainment is making a big strategic change with this transaction. It will focus more on its core television, digital, and publishing businesses and less on its conventional radio activities.
This deal is more than just selling an asset. It shows how people’s behaviour is changing, how advertising marketplaces are changing, and how Australian media business models are changing in a digital-first world.
